"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."

-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1. What’s needed is less ‘right-hooking’ and more ‘jabbing’2. Most brands still don’t understand social media, so most of their content really sucks1. What’s needed is less ‘right-hooking’ and more ‘jabbing’6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal“There is no sale without the story; no knockout without the setup.” Continue reading…