5. Content may be King, but context is God6. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel5. Content may be King, but context is God6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal6. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel“You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.” Continue reading…