"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
6. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel2020-10-086. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal
“Marketers are on social media to sell stuff. Consumers, however, are not. They are there for value.”
I’d be interested to hear the takeaways from other readers of Jab, Jab, Jab, Right Hook. Though I’m confident most would agree that the list above accurately describes some of the major lessons in Vaynerchuk’s book, a lot could depend on specific insight they’re looking for and the real world experience they’ve had. Share the love.