"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."

-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium2 Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | MediumHalfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium2020-10-07JournalHaving previously read Vaynerchuk’s The Thank You Economy a few years back, I fully expected a healthy dose of valuable social marketing insight. What I didn’t quite expect was the fascinating look JJJRH gave me into exactly how some of the most powerful brands on the planet are, well, really SUCKING at social media. The book’s middle five chapters focus on specific platforms, namely Facebook, Twitter, Pinterest, Instagram and Tumblr (Vaynerchuk focused specifically on these because he feels they have a good 4-5 years left in them, at least), and include visual examples of both what certain brands are doing right and what brands are doing wrong there. The “doing it right” examples are great, especially when coupled with Vaynerchuk’s clear and specific explanation as to exactly why they’re great, but it’s the “doing it wrong” examples that have caught my attention the most. Continue reading…