"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
Why not work on artificial general intelligence （AGI） or brain-computer interfaces （BCI） instead？2 Why not work on artificial general intelligence （AGI） or brain-computer interfaces （BCI） instead？Why not work on artificial general intelligence （AGI） or brain-computer interfaces （BCI） instead？How can we develop transformative tools for thought？2020-10-18Journal
One striking difference is that AGI and BCI are based on relatively specific, well-defined goals. By contrast, work on tools for thought is much less clearly defined. For the most part we can't point to well-defined, long-range goals; rather, we have long-range visions and aspirations, almost evocations. The work is really about exploration of an open-ended question: how can we develop tools that change and expand the range of thoughts human beings can think?
Culturally, tech is dominated by an engineering, goal-driven mindset. It's much easier to set KPIs, evaluate OKRs, and manage deliverables, when you have a very specific end-goal in mind. And so it's perhaps not surprising that tech culture is much more sympathetic to AGI and BCI as overall programs of work.