"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium1 1. What’s needed is less ‘right-hooking’ and more ‘jabbing’6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal1 1. What’s needed is less ‘right-hooking’ and more ‘jabbing’
In my previous post here on Medium I went into more detail explaining Vaynerchuk’s boxing analogy of jabs and right hooks and how he applies them in marketing terms. In short, a right hook’s content aims to sell and self-promote and a jab’s content aims to engage and trigger an emotional response. Vaynerchuk’s long list of examples reveal that brands are throwing far, far too many right hooks that annoy their online fanbase and kill any engagement potential. He emphasizes over and over the need for well timed jabs that resonate with followers on an emotional level, thus reeling them in closer as brand loyalists and making them primed and ready for when you do want to throw that right hook to actually make a sale. Less right hooks. More jabs. That’s the secret sauce.
1 1. What’s needed is less ‘right-hooking’ and more ‘jabbing’