"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
9 Mnemonic videoWhy isn't there more work on tools for thought today？Mnemonic videoHow can we develop transformative tools for thought？2020-10-18Journal
By contrast, media forms such as movies and music and (often) video games do take emotion seriously. The designers of such forms often have incredibly elaborate models of user's emotional responses. These models range from detailed, second-by-second understanding, to deep thinking about a user's overall emotional journey. We believe it's possible and desirable to use such approaches in the development of tools for thought.
At the same time, a positive emotional experience alone is not enough. For tools for thought to attain enduring power, the user must experience a real growth in mastery, an expansion in their ability to act. And so we'd like to take both the emotional and intellectual experience of tools for thought seriously. Mnemonic video is a good venue for such exploration. To paraphrase Einstein, attaining a detailed understanding without forming an emotional connection is lame; while forming an emotional connection without detailed understanding has no enduring power.