"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."

-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
For instance, it's possible to try to remember as an isolated fact that 1962 was the year the first telecommunications satellite, Telstar, was put into orbit. But a better way of remembering it is to relate that fact to others. Relatively prosaically, you might observe that Telstar was launched just 5 years after the first Soviet satellite, Sputnik. It didn't take long to put space to use for telecommunications. Less prosaically – a richer elaboration – I personally find it fascinating that Telstar was put into orbit the year before the introduction of ASCII, arguably the first modern digital standard for communicating text. Humanity had a telecommunications satellite before we had a digital standard for communicating text! Finding that kind of connection is an example of an elaborative encoding.