"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."

-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium3 Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | MediumHalfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium2020-10-07JournalPut simply, it’s just astonishing to see some of the most accomplished and beloved companies in the world produce utterly crappy content. Now, let it be known that Vaynerchuk’s criticism of these brands is on a very case-by-case basis. He only bashes specific posts he showcases, not necessarily the entire brand itself. For example, brands like Taco Bell and Dunkin’ Donuts are mentioned in certain bad examples, but we all know that most of the time, those two companies are social media powerhouses producing very solid content on the web. But I respect that Vaynerchuk still calls them out for some of their mistakes. He holds super brands like them to high standards. But chapter after chapter, I’m continually taken aback at just how poorly some seemingly savvy businesses are using social media, how little about it they understand. Some readers might find Vaynerchuk’s beef with certain content to be rather petty (Photo not zoomed in enough, too much text, too many hashtags, multiple calls to action, no logo on photo, etc.), and perhaps it is, but hey, another way of looking at it is that those are simple (but crucial) mistakes that don’t ever need to happen, ever. I’ll dive into the specifics of some of the bad examples Vaynerchuk shares another time. For now, I’ll just say that I was amazed at just how bad some of them actually were. Continue reading…