"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 Why isn't there more work on tools for thought today？3 Why isn't there more work on tools for thought today？Why isn't there more work on tools for thought today？How can we develop transformative tools for thought？2020-10-18Journal
Unfortunately for Adobe, such mediums are extremely expensive to develop, and it's difficult to prevent other companies from cheaply copying the ideas or developing near-equivalents. Consider, for example, the way the program Sketch has eaten into Adobe's market share, after duplicating many of the best features from several of Adobe's products, perhaps most notably Illustrator. And consider the way Figma is now eating into both Sketch and Illustrator's market share. Both Sketch and Figma have done this without needing to make an enormous investment in research. That's a big advantage they have over Adobe.