"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 1. What’s needed is less ‘right-hooking’ and more ‘jabbing’1 2. Most brands still don’t understand social media, so most of their content really sucks6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal1 2. Most brands still don’t understand social media, so most of their content really sucks
As I likewise described in my previous post, while reading JJJRH I was constantly amazed at how some of even the most iconic and powerful brands in the world could produce such crappy content for social media. Vaynerchuk has the examples that prove it. He also has plenty of noteworthy examples that are inspiring and enlightening, but after seeing it all, it’s hard not to walk away feeling like most of it is just…bad. This happens partly because brands still don’t know how to tell their story in each social platform’s native language, which results in poor content that looks out of place and drives away fans. But this provides an opportunity for marketers: Since most content online is still just low quality noise, it’s the creative and emotionally engaging content that will rise through the clutter and get noticed. Marketers need to make this kind of content happen.
1 2. Most brands still don’t understand social media, so most of their content really sucks