"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."

-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
2 Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium4 Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | MediumHalfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium2020-10-07JournalRight now I want to show how a few of these don’t-do-this examples highlighted in JJJRH shine light on something very, very interesting happening on the social web. It’s that sometimes, even the platform itself fails to understand how to effectively use its very own product. For instance, Vaynerchuk gives an example of some tweets written by Twitter itself that make the microblogging site look like nothing more than the amateur, self-obsessed companies (which now proliferate the platform) that only know how to talk about themselves. Again, no company is perfect, and poor tweets from Twitter itself may be less common than we’re led to think, but still, is it too much to expect Twitter to always know how to properly use Twitter? Another example is a Facebook post published by Instagram. It was tragically awful: About 3 paragraphs long, full of stunningly boring copy and completely void of any emotion that could have given the post even a sliver of life. As Vaynerchuk describes it, “The (post) itself, though, shows that when Facebook bought Instagram, they didn’t give their new employees a tutorial on how to properly storytell on their own platform.” Indeed. Continue reading…