"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
2 Mnemonic video4 Mnemonic videoMnemonic videoHow can we develop transformative tools for thought？2020-10-18Journal
It's tempting to overlook or undervalue this kind of emotional connection to a subject. But it's the foundation of all effective learning and of all effective action. And it is much easier to create such an emotional connection using video than using text.
There's a flipside to this emotional connection, however. We've often heard people describe Sanderson's videos as about “teaching mathematics”. But in conversation he's told us he doesn't think more than a small fraction of viewers are taking away much detailed understanding of mathematics. We suspect this is generally true, that high affect videos usually do little to change people's detailed intellectual understanding. Rather, the extraordinary value of the videos lies in the emotional connection they create.