"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 2. Most brands still don’t understand social media, so most of their content really sucks1 3. Facebook, despite its popularity, is still one of the least understood social platforms6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal1 3. Facebook, despite its popularity, is still one of the least understood social platforms
Modern social media marketing practically had its genesis along with the rise of Facebook, and the vast majority of brands and marketers claim it’s a critical part of their online marketing strategy. And yet they still don’t know how to use it properly. They still struggle to speak the network’s native language and fail to adapt to Facebook’s regular algorithmic changes. Vaynerchuk goes into great detail about how critical jabbing is on Facebook so as to keep engagement high and ensure you stay in follower’s news feeds. He also explains that almost no one takes advantage of the power of Facebook Analytics. So marketers shouldn’t feel comfy on Facebook, they still got a lot of work to do there.
1 3. Facebook, despite its popularity, is still one of the least understood social platforms