"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
3 Why isn't there more work on tools for thought today？5 Why isn't there more work on tools for thought today？Why isn't there more work on tools for thought today？How can we develop transformative tools for thought？2020-10-18Journal
Earlier, we argued that modern design practice generally isn't up to the challenge of producing genuinely transformative tools for thought. On the surface, that process-level argument appears very different to the public goods argument we just made. In fact, the process-level explanation is a consequence of the public goods explanation: companies don't use the necessary processes because there's little value to them in doing so. By contrast, in “harder-tech” industries – say, chip design – companies have much more incentive to do deep research work. In those industries it's considerably harder for other companies to duplicate or capture the value of that research.