"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 3. Facebook, despite its popularity, is still one of the least understood social platforms1 4. It’s all about brevity and super-micro-content6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal1 4. It’s all about brevity and super-micro-content
Vaynerchuk realizes something glaringly obvious that marketers easily forget: People use social media by rapidly scrolling through their feeds at 1,000mph, especially while on their phones, which is makes up the bulk amount of time spent on social. Thus, for a brand’s content to really stick out they need to share something that is different and eye-catching and compelling enough to quickly grab that user’s attention. This is insanely hard. You only have about 2 or 3 seconds to do this. Then, even if you get them to slow down just barely enough to have a closer look, you only have a few seconds more to get them to read, watch, click or whatever it is you want them to do with your content. It’s almost impossible, but it can be done. And the way you do it is with micro-content that is easily read on the fly. This means brief text — something that far too few brands do on Facebook. It means very simple, concise copy that gets right to the point and clearly points out its purpose, links or calls to action, making it as easy as possible for followers to engage. It means no more long form videos. Marketers need to save those for Youtube and keep their videos consumed elsewhere very Vine-like and Instagram-like with a duration of just 6-15 seconds. When it comes to social media content, less is more.
1 4. It’s all about brevity and super-micro-content