"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
4 Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium6 Halfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | MediumHalfway Through Gary Vaynerchuk’s ‘Jab, Jab, Jab, Right Hook,’ Here’s What I’ve Learned | by Tanner Hunt | Medium2020-10-07Journal
Those reading this might have their own thoughts about what this all says about the state of social media today, and I’d honestly love to hear them, but here’s what comes to my mind. First, it reveals just how young social media really is. It’s seriously like 5 minutes old, relatively speaking. That tells me that the social web has a lot of life left in it, and that anyone who in the year 2014 merely passes it off as a fad or contends that social media marketing is nearing its end is very, very wrong. Social media will surely take on new forms and trends in the future, but no force, perhaps since the dawn of the Internet itself, has dramatically altered our lives and the way we do business as much as this. Something that implants itself so deeply into our culture doesn’t go away any time soon. It also tells us that although brands are finally coming around to the absolute necessity to establish themselves on the social web, the vast majority still grossly misunderstand its purpose and underestimate its value. Too many marketers can’t seem to shake their old habits from the old days of email blasting, banner advertising and SEO. Too many feel just fine shoving tasteless promotional material in the feeds of users who quickly dismiss them as just another soulless entity begging for their business.