"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 4. It’s all about brevity and super-micro-content1 5. Content may be King, but context is God6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal1 5. Content may be King, but context is God
This is a quote that Vaynerchuk likes to throw around in his speeches and is a lesson that he emphasizes over and over in his book. Sharing content with the proper context involves, as I’ve repeated a few times already, communicating to followers in the social media platform’s own unique language. That means that a form of content that worked well on one platform may not work so well on another. It means posting content that is native to the platform and therefore in the form that drew millions of users to that platform in the first place. It means Twitter does well with short form text while Facebook encourages big, high quality images. Instagram is all about pictures taken with your phone that appear real and authentic, while Pinterest favors bright, glossy photos that look as though a professional took them. It gets even more detailed than that. Twitter users only like seeing a few clever hashtags while Instagram users are ok with you going crazy with them, using maybe even 10 or twelve. Short videos on Facebook, longer videos on Youtube. GIFs on Tumblr, still images everwhere else. You get the idea. Learn how to share content in the proper context and you’ll start to see engagement.
1 5. Content may be King, but context is God