"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 5. Content may be King, but context is God1 6. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel6 Takeaways From “Jab, Jab, Jab, Right Hook” | by Tanner Hunt | Medium2020-10-07Journal1 6. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel
Vaynerchuk claims too many brands are using social media the same way they used email marketing or banner advertising back in the day: As simply a distribution channel where you self promote and push uncompelling content in people’s faces. This has to change. Social media is something so, so much better than those older ways of digital marketing because it provides marketers with the opportunity to creatively share content that tells your story, sparks engagement and conversations and strikes an emotional chord. Sharing content this way is what creates brand loyalty and returning customers. Distributing salesy material is what gets you ignored and forgotten.
1 6. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel