"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
6 Why isn't there more work on tools for thought today？8 Why isn't there more work on tools for thought today？Why isn't there more work on tools for thought today？How can we develop transformative tools for thought？2020-10-18Journal
By contrast, a company like Adobe builds their business around distribution and long-term lock in. They convince people – indeed, entire organizations – to make long-term commitments to their products. Schools offer classes so people can call themselves “Photoshop experts” or “Illustrator experts”. Companies designate their design departments as “Adobe shops”. So while Adobe does invest in developing clever new interface ideas (for them, unlike the video game companies, this genuinely means tools for thought), it's less central to their competitive advantage, and they invest less than they would if it was their central advantage. And Adobe does perhaps as much or more work developing tools for thought as any company.