"Every perception is to some degree an act of creation, and every act of memory is to some degree an act of imagination."
-- Gerald Edelman, Second Nature: Brain Science and Human Knowledge
1 Here's How Lenny Kravitz Creates Something Out of Nothing in Business and ArtGood lord!Here's How Lenny Kravitz Creates Something Out of Nothing in Business and Art2020-11-17Journal
Is Twice the first non-entertainment, non-fashion business you've been involved in? How did it come about?
You know, health is another interest that I have, and dentistry is something that I got more involved in and more knowledgeable about because of my relationship with my dentist in New York, Dr. Jonathan Levine, who is my co-founders' father. This all came about very organically. Basically, the Levines were visiting me in the Bahamas, where I live. I told Jonathan the fact that there are so many people here who have no access to dental care. One guy who works with me had a really really bad toothache and infection. And every day, I would see him pouring black pepper into the hole into his tooth and then he’d take a matchbook cover, folding it and stick it in there as sort of a cap to keep the black pepper in his tooth.