Customer Hero Journey:
They are aged 20-50, most likely 20-30. They live in the USA or the UK. They have a college degree or are currently pursuing one. They work in academics or in fast-moving professional environments which require continuous learning. They have to learn tough stuff, like medicine, machine learning or Mandarin Chinese. They want to deeply understand and quickly memorize so they can create a better world, outperform their peers, ace exams and publish revolutionary research. They tried everything (Anki, Notion), but nothing worked, or it just felt too ugly and unnatural. They’re overwhelmed by all the information out there, and never seem to have enough time to deeply master anything. All they see around are quick hacks and shallow attention grabbing.
Medical Student Raleigh
- Demographic
- Age 20-30
- Location USA
- Bio
- Ace their exams
- Get into the best medschool
- Outrank their peers
- Help others and be esteemed
(Pre-)medical student wanting to…
- Quote
- I wish there was a better way to learn…
- Frustrations
- Overwhelmed by amount of content they have to learn
- Not enough time to take note of everything by myself
- No trusted place to look for information and study materials (everyone trying to sell to us)
Machine Learning Researcher David
- Demographic
- Age 20-30
- Location USA
- Bio
- Deeply grasp the maths and computer science behind machine learning
- Get great exam scores
- Publish revolutionary AI research
- Stay on top of research game (quickly evolving)
Machine learning grad/post grad student wanting to…
- Quote
- I would like to be able to go more in depth into something before going else
- Frustations
- Never enough time to learn something deeply before having to jump to next topic
- Debugging code is a pain and takes most time
- Don’t like Notion or Anki
Mandarin Learner Dom
- Demographic
- Age 25-50
- Location USA
- Bio
- Get fluent in Chinese
- Draw characters and understand how the language connects
- Show off with Chinese knowledge → symbol of being smart
Creative person wanting to
- Quote
- I tried Anki and many online courses. They were teaching me Chinese, but none taught me how to learn Chinese
- Frustrations
- Anki is ugly, this can’t be the solution
- PKM tools seem not made for learning
- How can I really SEE everything I know
Therapist Josh (secondary)
- Demographic
- Age 30-50
- Location USA
- Bio
- Develop themselves and continue to learn
- Share what they learn and teach with their patients
- See how their knowledge connects
Therapist wanting to…
- Quote
- I currently use Miro for my personal visual mapping, which is great for the visual side of things but not great in terms of more nuanced mind mapping
- Frustrations
- Visual tools don’t offer place to enter content
- Hard to understand concept with plain note-taking tools without visualization
- No good way to share what I know with patients
