Vision | Academic and professional knowledge are growing at an accelerating pace. Learning How To Learn will be the most valuable skill of the future, and those who have this skill will be the winners. |
Brand purpose | Our mission is to turn the latest cognitive science into a simple tool which empowers learners to deeply grasp and internalize today’s most complex topics |
Brand promise | A science-backed learning tool to master what you once believed was out of your reach. |
Mission statement | To build an easy-to-use app which students and academics can use to quickly master what they need to study, gaining deep understanding and a clear picture, so they can ace through tests and create ground-breaking research |
Brand attributes | Name: Traverse
Logo: see top
Font: DM Sans
Brand colors: #0094FF, #000000
:
• Simple language
• Opinionated but open-minded in search for truth (strong opinions, loosely held)
• Clear design
• Beautiful and easy-to-use |
Frame of reference | The only app that covers the whole learning process, from understanding to memory |
Target customer | Top students and academics learning difficult subjects like medicine or machine learning: |
Customer needs | Gains:
• Quickly learning large amounts of information
• Gaining deep understanding by visualizing their knowledge
Pains:
• Overwhelmed by vast amount of material to learn
• Lack of time to prepare exams and research
• (Perceived) bad memory
Jobs-To-Be-Done:
• Take notes in lectures
• Take notes when reading books or papers
• Outline all information
• Schedule ingesting new material
• Schedule reviewing learned materials |
Value proposition | • An app which covers all learning needs
• Additional guidance via email and website resources
• A community to learn together with like-minded students |
Reasons to Believe | App:
• Note-taking
• Integrate study materials like documents and videos
• Link notes together
• Advanced formatting like code blocks, tables, math equations
• Mind mapping
• Color-coding
• Create any flow, not just trees
• Freehand drawing
• Flashcards
• Optimal spaced repetition schedule
• Habit-building with daily reminders
• Mobile support to learn on-the-go
Resources:
• Website section dedicated to learning
• Weekly newsletters with tips and strategies
Community:
• Discord server
• Monthly Zoom webinars |
